"The objective, unless you own a parking lot, is to attract the largest possible number of people – not the largest number of cars."
[...]
"A recent report by the Clean Air Partnership about Bloor St. in the Annex [in Toronto] found that only 10 per cent of patrons at local businesses arrive by car and that patrons arriving by foot and bicycle spend the most money each month. The report also noted that about 20 per cent of spaces in nearby parking lots were empty even during peak periods. Finally, the report's survey found that more merchants than not believed that wider sidewalks or bike lanes would increase business. (Patrons preferred the bike lane option by a ratio of four to one.)"CAP's report suggests one rather obvious conclusion: bringing a single 70 kilogram shopper to a store in a 1,400 kilogram vehicle is a cumbersome route to success. By contrast, about half a dozen bikes can fit in the space of a single car. And since bikes can stop faster than cars, the amount of space between bikes can be small, which means far more shoppers on bikes can fit onto our roads than shoppers in cars.
[...]
"A study in Munster, Germany, found that cyclists buy fewer goods on each trip but spend more overall in the course of a greater number of trips."
File this article under "sudden outbreak of good sense".
More here: TheStar.com | Opinion | Shoppers on bikes good for business
(Alas, many of the comments below this article in the Star range from wilful ignorance, i.e. refusing to read TFA* - what else is new on the Internet - to blind hatred of cyclists, tarring them all with the same brush because some cyclists disobey traffic laws. Some Toronto drivers run red lights and/or speed and/or drive drunk, some kill pedestrians and/or cyclists and/or other people in cars, but you don't see people making hateful generalizations about all drivers. Double standard? You decide.)
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* TFA = The Famous Article (substitute other words for the "F" one if you must :-)